Victoria's Secret: new biking line???

OK, so the original title of this post was "New Saddle" but after hearing a roommate's comment about the look of these pics, I opted to rename it. :) I think Larry the Cable Guy would be proud of the new title considering the second picture (if you don't know what I'm talking about, click here and once the video loads watch from about 2:40 to 3:40). Anyways, enough with the explanation of the new title for the post.

Look what finally came in the mail today!
Isn't it pretty?
I must say, I was really impressed with the packaging. I mean, I open up the cardboard shipping box and remove some packaging paper to see this:
The clear plastic "guitar case" for the saddle even has these two little clips inside for the rails (the two bars along the bottom of the seat that connect to the seatpost) to clip into and keep the seat from moving around in the package.

Let this all be a lesson to us in branding. I mean, how differently would I feel about this brand if I opened up the cardboard shipping box and the saddle was just in a thin clear plastic bag, rolling around the box? The packaging of this product provided me with a very different and powerful brand experience. The people working with Selle San Marco know what they're doing.